Building the Database

We might assume more letters out means more money back. It doesn't work like that. Giving is about more than money. It's about relationships, vision, trust and faith. To encourage people on their journey into generosity we meet people where they. We differentiate our database. The paper Building the Database offers practical guidance on how to differentiate our lists and to observe individual privacy in light of the requirements of UK GDPR and PECR regulations.

'Spray and pray' is easy: spray out as many letters as possible and pray that some people respond! The problem is twofold. First, personal privacy. General Data Protection Regulations (UK GDPR) and Privacy and Electronic Communications Regulations (PECR) gives people rights over and stronger protections for personal data. Second, pastorally we want the right letter to the right people.

We differentiate the database to recognise the diversity of our congregations and we cannot shortcut the discipline of attentively preparing a church mailing list. Building the Database offers practical guidance on a pastorally sensitive and data protection compliant mailing list.

"excel in this grace of giving" (2 Cor. 8:7)

Preparing the Literature

Building the Database

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