Principle Reviewed
31
Differentiating the ask
A fairly large church sent an undifferentiated mailing to about 700 people on the electoral roll. Over 400 were non-attending church Friends who valued, loved their church. About 30 responded, 6%. Another 125 or so gave their gifts in Sunday worship via the offertory plate; some 35 responded, 28%. A further 150 or so planned their giving via envelopes and standing orders mostly; 90 responded, about 61%. Had this church further differentiated a leader grouping the response rate woudl likely be higher again, 80%-90%.
Differentiation doesn't guarantee 100% but it does recognise the diversity of our congregations, the good will of many in our communities. It tries to reflect that in our communication. Note that differentiation is only ever defined functionally; never, ever subjectively. Data privacy considerations are carefuly observed.
Differentiation doesn't guarantee 100% but it does recognise the diversity of our congregations, the good will of many in our communities. It tries to reflect that in our communication. Note that differentiation is only ever defined functionally; never, ever subjectively. Data privacy considerations are carefuly observed.