"excel in this grace of giving" (2 Cor. 8:7)

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Giving profile

In most churches the direct giving of church members is the largest source of income. Headline statistics of total giving and average giving levels are a good start, but they don't tell the whole story. Building a giving profile is a little more work but deepens understanding and gives confidence when asking for a review of giving.
When completed, your giving profile will almost certainly confirm that there is 'skew' in your church's giving. Skew simply means that a small number of generous givers will give a disproportionate amount of the total giving in the church and that a good number of givers will give at a low level. Indeed, around a tenth of givers will contribute over half of the total money given, often more. Skew is a distinctive feature of all charitable giving and especially church giving. It needs to be recognised if we are to understand the giving potential in the church.