The clergy or leader letter makes the personal ask; the response form carries people's decision to act. Use the correct response form for the differentiated grouping and note that, for the Leader and Planned groupings, there are response forms for weekly and monthly givers. Enter a clear date by which the response form should be returned, usually the special Thanksgiving Sunday. The treasurer may seem the natural choice to receive response forms but, where possible, address the reply envelope to the planned giving officer. We want to avoid any impression that this is a purely financial
matter. And don't be tempted to include other items (e.g. Gift Aid declarations) with the letters to be returned with the response forms. The form is designed to facilitate a follow-up visit
in response to a request for information.