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Follow up Strategy
It is important to have a simple, well prepared and efficient system for following up responses – and non responses – to literature distributed in Giving in Grace. The purpose of stewardship in the church is not simply to release the gift but to nurture and grow the giver; not to raise money but to raise people in the likeness of Jesus. So we cannot talk about money and handle financial responses in isolation from the relationships that are at the heart of the church. More reflection on the practicalities of developing a follow up strategy, including the all important attention to administration, can be found in the information paper Follow Up Strategy.
When we express thanks for a response or respond to requests for information by making personal visits the purpose is not to secure finance but affirm and build people’s relationships with the church. We want our new planned givers to feel valued as part of the church. We want our new Gift Aid givers to feel that their new commitment increases the resources necessary to the life and ministry of the church. We want people to know that this ministry of giving matters and that a failure to respond has both cost and consequences, does not go unnoticed and that their response is missed. Follow up visitor training is necessary.
The follow up strategy has three core elements, as easy as 123:
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